Pokémon GO Creator Niantic Launches AR Ads
Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games...
Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games...
The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Apple recently introduced visionOS SDK, a set of new tools...
The AR-powered pop-up experience “might be impossible” according to the company. This week Samsung Canada revealed Can You Beat The Box, a new location-based augmented reality...
Time for some good old-fashioned good cop, bad cop. Earlier this week, indie game developer Prologue XR released the latest episode for its interactive true crime...
VRScout attended the international event to review the best of the immersive works 2023’s selection had to offer. With an ever-inclusive understanding of “immersive,” Tribeca Film...