Drizzy’s latest tour will leave you in tears, whether you like it or not.
Superstar rapper Drake kicked off his It’s All a Blur Tour last month, in New Orleans, Louisiana. It’s the Grammy award-winning artist’s first North American tour in five years and he’s shaking things up by adding a new augmented reality (AR) component to his shows.
During a live performance of his hit song “Laugh Now Cry Later,” Drizzy used Snapchat’s popular Crying Lens to make his audience weep uncontrollably. These digitally-altered reactions were projected on-screen for the entire crowd to see, resulting in some truly hilarious moments for concert-goers.
“Snap’s augmented reality offers artists new ways to enhance their live performances to deepen connections with fans,” said Manny Adler, Snap’s head of music strategy, according to Adweek. “We’re thrilled to see Drake use Camera Kit to integrate our viral Crying Lens into his tour, and are loving the fan reactions when they see themselves on the stage screen. We can’t wait to see how other artists use it!”
The AR-enhanced performance was made possible using Snap’s Camera Kit, a tool that lets companies and developers utilize Snap’s AR platform in their websites and mobile apps for iOS and Android devices.
You can check out a video of Snapchat’s Crying Lens in action at Drake’s show via TMZ.
Feature Image Credit: Snap Inc.
