When one of the biggest videogame makers in the business gets hung up in the mobile end of the market, it can say something for the whole industry.
With annual revenue now over $7 billion, Electronic Arts is the largest stand-alone game publisher in the U.S. save for Activision Blizzard . EA also has a few games capable of generating more than $1 billion a year on their own, including “Apex Legends.” The battle-royale-style shooter was EA’s answer to the blockbuster “Fortnite” and has been a resounding success since its surprise launch in 2019 for consoles and PCs. Analysts estimate the game’s total revenue has surpassed that of “Madden NFL” to become EA’s second-biggest property next to the blockbuster soccer franchise “FIFA,” according to Visible Alpha.
