Last week, Elon Musk officially completed his $44 billion deal to buy Twitter. But Musk’s path from Twitter super-user to Twitter owner and CEO was anything but straightforward.
While he’s long been known as a prolific tweeter, it was a surprise to most that he was interested in exterting an even bigger influence on the platform. After quietly acquiring a majority stake in the company, he offered to buy the whole thing — even though it wasn’t for sale.
Twitter’s board seemed hesitant at first, but Musk’s money was hard to turn down. In a matter of days, the company agreed to alter its path entirely. Then Musk changed his mind… multiple times. First, the deal was “on hold.” Then, he wanted out entirely. Twitter sued, kicking off a massive legal battle in a Delaware court. But just before the trial was scheduled to begin, Musk said he would honor the deal after all.
Now, there are fresh questions about what exactly Twitter will look like under Musk. He’s proposed numerous changes, including changing Twitter’s moderation rules and reversing permanent bans. He also has a new plan to charge for verification. These decisions are only just beginning to play out, but have already caused massive upheaval both within the company and on the platform itself. Watch the video above for the full story.
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