Xbox is bringing more of its games to rival platforms is “a big benefit that Nintendo didn’t really have in the last generation” that the Switch 2 will have, says ex-marketing lead

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The Switch 2 Direct is happening later today, and we’re all eagerly anticipating what will be revealed. Former Nintendo marketing managers Krysta Yang and Kit Ellis explain why they think the Nintendo Switch 2 is going to benefit a lot from Microsoft‘s new direction.

“Another thing that’s happening that’s gonna be positive for Nintendo is this shift from Microsoft and Xbox to being equal parts a platform holder and a third-party publisher,” says Ellis, former director of social media marketing and original content at Nintendo of America. “I think due to the timing they have not yet really been able to get the benefits of this. Where we’ve started to see Forza‘s on the PS5, Indiana Jones is on the PS5.”